Lilith Hasbeck

Service designer, design researcher,
graphic designer, and leader.

About me

When I was around 12 years old I decisively told my parents that I wanted to become a designer. And so I did. After I finished my postgraduate studies in Service Design at the Royal College of Art in London (named the world's best design school fifth year running) back in 2016, I headed home to Copenhagen, where I'm currently working as Head of User Research at Coloplast. On the side, I work for the Danish chapter of the Service Design Network where I recently joined the board.

Prior to specialising in service design, my background was in visual communication (graphic design) and co-design (design anthropology). I’ve previously worked at Livework (an East London service design agency), Policy Lab (at the Cabinet Office), and MindLab (a cross-governmental innovation lab in Copenhagen). Within these different settings, I've worked with service design, design research, visual communication, and bits of policy design. In practice, much of my work has centred on aspects of healthcare provision.

Through my time of both studying and practicing service design, I've come to understand that building design cases on a holistic understanding of people, relationships, and systems is the most important aspect of my discipline. I find its interdisciplinary nature and the combination of strategy, business, and creativity very inspiring, and I most certainly feel that designers have a role in the future of designing not only things but also intangibles — such as services and strategies.
As a designer, I value leaving the desk to explore new contexts and meet new people. I thrive when people expect the most of me and when I can exchange knowledge and collaborate with people; preferably in an interdisciplinary (perhaps even post-disciplinary?) setting.


odds and ends
trinity's house
having a baby
dialogue through design
auditor publicus
dilemmas as invitations
faa fingrene i kunsten
reseau femmes artisanes
english is not hindu
graphic design as process
photographic illustrations
rapa nui

I have worked for, with, or at...

Curriculum Vitae

Lilith Louise Lysgaard Hasbeck
Born on November 25, 1988


Royal College of Art

MA Service Design (graduated with distinction)
2014 - 2016

The Royal Danish Academy of Fine Arts' School of Design

MA Design (Uncompleted due to change of university)
2013 - 2014

The Royal Danish Academy of Fine Arts' School of Design

(formerly The Danish Design School)
BA Design (Visual Communication / Co-design)
2009 - 2013

Central Saint Martins College of Art and Design

BA Graphic Design, Study abroad
2011 - 2012

Krabbesholm Folk High School

Graphic Design and Photography
2008 - 2009



Head of User Research
January 2020 - present

Senior User Researcher
October 2018 - December 2019

User Researcher
August 2016 - September 2018

Service Design Network Denmark

Board Member
January 2019 - present

Event Coordinator
August 2017 - January 2019

Royal Trinity Hospice

Service Designer (MA project at the Royal College of Art)
October 2015 - June 2016


Service Designer
June 2015 - September 2015

Policy Lab (Cabinet Office)

Service Designer
June 2015 - September 2015


Designer (assistant / junior)
January 2014 - August 2014

Freelance service design consultant

Work for a.o. RBS, Design Policy Network and ICAEW's AuditFutures (through the RCA)
2015 - 2016

Freelance graphic designer

Work for a.o. Herning Kommune, Louisiana Museum, SheZone, and the Women's Festival 'Ta’ Rummet'
2008 - 2014

Roskilde Festival

Graphic Designer
2009 - 2015

Louisiana Museum of Modern Art

Graphic Design Intern
August - December 2013

Louisiana Museum of Modern Art

Graphic Design Assistant
April - August 2013

Nordes, Nordic Design Research Conference

Student Assistant
May - June 2013

Roskilde Festival

Leader and coordinator of the graphic design team
2009 - 2010


Helen Hamlyn Design Award (Age UK Award for Inclusive Design)

For our project 'Odds & Ends' with Royal Trinity Hospice
The Helen Hamlyn Centre for Design


'Design Research: Six Views in a Box. Dialogues on Everyday Life With Alzheimers' (co-author)

The Danish Design School Press, 2011

Positions of Trust

Student Representative

at Royal College of Art
2015 - 2016

Vice-Chairmain of the Board of Studies

at The Danish Design School / The Royal Danish Academy of Fine Arts' School of Design
2010 - 2011

Member of the School Board

at The Danish Design School (now The Royal Danish Academy of Fine Arts' School of Design)
2009 - 2011

Student Representative

at The Danish Design School (now The Royal Danish Academy of Fine Arts' School of Design)
2009 - 2011


Danish (and understanding Swedish and Norwegian), native proficiency

English, full professional proficiency

And a little bit of French

Scholarships / study grants

The Anglo-Danish Society

Klint Fonden

Oticon Fonden

Knud Højgaards Fond

Direktør Ib Henriksens Fond

Augustinus Fonden

Grosserer L. F. Foghts Fond

Familien Hede Nielsens Fond

Frøken Marie Månssons Legat

Say hello

In need of a designer? Comments? Questions? I’d be happy to hear from you whatever the reason. At the moment, I'm only available for work if the deadline is extremely flexible.

lilith (at)
+45 49 11 12 53

Nattergalevej 44, st tv
2400 Copenhagen NV