Graphic design and brand identity
Title: Travelling with Art / ARCTIC / Tysk Kunst / Jorn & Pollock / Louisiana Music
Type of work: Graphic design / various projects (brand identity)
Date: April - December 2013
Extent of the projects: Each from 1 week to 2 months, on-and-off
From April to December 2013, I worked for Louisiana Museum of Modern Art as a graphic design intern and assisting graphic designer and graphic design intern. In particular, I worked with and on the museum’s core and ‘permanent’ visual identity; the design that always communicates the brand of Louisiana to the outside world (each exhibition carries its own visual language and style but is only seen once inside the museum).
Worth mentioning is the campaign poster for the Jorn & Pollock exhibition, a visual concept for the Louisiana Magazine printed ads, a folder about a collaborative project with refugee children in Denmark, film titles for Louisiana Music, as well as various posters and postcards — and interior of the shop — for the ARCTIC exhibition. All of the designs have come into being as a collaboration with Louisiana's head designer Marie d'Origny Lübecker.
Whilst working at Louisiana, I have helped develop the already existing visual identity, and — through the use of design rules and systems — made it more consistent. These are just a few select projects.