Title: Graphic Design as Process Book
Type of work: Graphic design / Handbound book
Date: October / December 2011
Extent of the project: 2,5 weeks, full-time
This book visualises a perspective of the nature of graphic design that is often overlooked. Graphic design is as much a design process as it is a visual outcome. Inside the book, you will see three ‘journeys’ — three previous design projects’ processes — visualised as the children’s game connect-the-dots. Overlaying of the project’s ‘journeys’ makes it fairly difficult to tell where the project is going from one dot to the next dot; particularly in the beginning. It is a glimpse into the many steps of three very different design processes.
Reading the book, you will be able to follow in the footsteps — dot by dot — of how I work as a designer. The book is hand bound and is an abstract extension of the children’s game format, inviting to interaction. I found connect-the-dots to be a simple and hands-on way of communicating the idea of the process and its visual outcome.
If thinking of a design process or project as one line, it generally unfolds from some sort of mess to a straight line as you progress from disorder to clarity in some way. The process is always central to my work and, design to me is not a visual idea that suddenly comes to you. Nor is it something that appears like a bolt from the blue. It is the result of some kind of structured research, or gathering of insights, followed by an analysis phase that will lead to concepts and ideas, which then need to be tested and prototyped only to be redesigned, and adjusted — and then finalised.