Service designer, design researcher,
graphic designer, and leader.
When I was around 12 years old I decisively told my parents that I wanted to become a designer. And so I did. After I finished my postgraduate studies in Service Design at the Royal College of Art in London (named the world's best design school fifth year running) back in 2016, I headed home to Copenhagen, where I'm currently working as Head of User Research at Coloplast. On the side, I work for the Danish chapter of the Service Design Network where I recently joined the board.
Prior to specialising in service design, my background was in visual communication (graphic design) and co-design (design anthropology). I’ve previously worked at Livework (an East London service design agency), Policy Lab (at the Cabinet Office), and MindLab (a cross-governmental innovation lab in Copenhagen). Within these different settings, I've worked with service design, design research, visual communication, and bits of policy design. In practice, much of my work has centred on aspects of healthcare provision.
Through my time of both studying and practicing service design, I've come to understand that building design cases on a holistic understanding of people, relationships, and systems is the most important aspect of my discipline. I find its interdisciplinary nature and the combination of strategy, business, and creativity very inspiring, and I most certainly feel that designers have a role in the future of designing not only things but also intangibles — such as services and strategies.
As a designer, I value leaving the desk to explore new contexts and meet new people. I thrive when people expect the most of me and when I can exchange knowledge and collaborate with people; preferably in an interdisciplinary (perhaps even post-disciplinary?) setting.
Lilith Louise Lysgaard Hasbeck
Born on November 25, 1988
MA Service Design (graduated with distinction)
2014 - 2016
The Royal Danish Academy of Fine Arts' School of Design
MA Design (Uncompleted due to change of university)
2013 - 2014
The Royal Danish Academy of Fine Arts' School of Design
(formerly The Danish Design School)
BA Design (Visual Communication / Co-design)
2009 - 2013
Central Saint Martins College of Art and Design
BA Graphic Design, Study abroad
2011 - 2012
Graphic Design and Photography
2008 - 2009
Head of User Research
January 2020 - present
Senior User Researcher
October 2018 - December 2019
User Researcher
August 2016 - September 2018
Service Design Network Denmark
Board Member
January 2019 - present
Event Coordinator
August 2017 - January 2019
Service Designer (MA project at the Royal College of Art)
October 2015 - June 2016
Service Designer
June 2015 - September 2015
Service Designer
June 2015 - September 2015
Designer (assistant / junior)
January 2014 - August 2014
Freelance service design consultant
Work for a.o. RBS, Design Policy Network and ICAEW's AuditFutures (through the RCA)
2015 - 2016
Freelance graphic designer
Work for a.o. Herning Kommune, Louisiana Museum, SheZone, and the Women's Festival 'Ta’ Rummet'
2008 - 2014
Graphic Designer
2009 - 2015
Louisiana Museum of Modern Art
Graphic Design Intern
August - December 2013
Louisiana Museum of Modern Art
Graphic Design Assistant
April - August 2013
Nordes, Nordic Design Research Conference
Student Assistant
May - June 2013
Leader and coordinator of the graphic design team
2009 - 2010
Helen Hamlyn Design Award (Age UK Award for Inclusive Design)
For our project 'Odds & Ends' with Royal Trinity Hospice
The Helen Hamlyn Centre for Design
'Design Research: Six Views in a Box. Dialogues on Everyday Life With Alzheimers' (co-author)
The Danish Design School Press, 2011
Student Representative
at Royal College of Art
2015 - 2016
Vice-Chairmain of the Board of Studies
at The Danish Design School / The Royal Danish Academy of Fine Arts' School of Design
2010 - 2011
Member of the School Board
at The Danish Design School (now The Royal Danish Academy of Fine Arts' School of Design)
2009 - 2011
Student Representative
at The Danish Design School (now The Royal Danish Academy of Fine Arts' School of Design)
2009 - 2011
Danish (and understanding Swedish and Norwegian), native proficiency
English, full professional proficiency
And a little bit of French
The Anglo-Danish Society
Klint Fonden
Oticon Fonden
Knud Højgaards Fond
Direktør Ib Henriksens Fond
Augustinus Fonden
Grosserer L. F. Foghts Fond
Familien Hede Nielsens Fond
Frøken Marie Månssons Legat
In need of a designer? Comments? Questions? I’d be happy to hear from you whatever the reason. At the moment, I'm only available for work if the deadline is extremely flexible.
lilith (at) hasbeck.com
+45 49 11 12 53
Nattergalevej 44, st tv
2400 Copenhagen NV
Denmark