The Marrakech seminar
I was responsible for every aspect of the graphic design relating to the exhibitions and seminar ranging from creating the seminar's visual identity to designing invitations, name tags, posters etc., as well as visually presenting the partnership project to a bilingual audience (as participants were coming from Denmark, Morocco and Tunesia). The exhibition posters combined English and Arabic in a reflection of each other as a visual representation of the cultural collaboration project itself. The posters told the story of the Danish-Moroccan partnership through images and simple infographics; the collaboration, workshops and dialogue, and its outcome.
For the seminar, a simple booklet was created maintaining contact details for all the participants, the programme for the two days as well as a short description, and pages for notes.
The Marrakech version of the exhibition posters about the partnership project.
The pattern is a graphic simplification of an embroidery pattern that was created as part of the project by combining Moroccan handicrafts with Danish Design.
Each participant received a small gift; a purse with a small fold-out poster that explained about the purse's origin.
The buttons that inspired the visual identity.
The main blocks of text were set up so that the Arabic type mirrors the Western type as a visual metaphor for the cultural experiences and learnings of the partnership project.
